Neuroscience + AI

Ship creative like you've already seen the

Built on actual brain and behavior data, North AI forecasts how your target audience reacts to videos and images. Begin with AI simulations within minutes, then verify with real viewers for high-stakes situations.

Upload your video and get AI-simulated audience feedback in minutes — attention heatmaps, engagement scoring, pacing analysis, and optimization recommendations. No recruitment, no wait.

Start Free

See how it works

AI Simulated

Real Audience

Start Free

See how it works

Test your creative with real people from your target demographic — anywhere in the world. They watch on their own device. No lab, no glasses, no special hardware. Neuroscience engagement data in under 48 hours.

AI Simulated

Real Audience

Award-winning, patent-pending, and backed by the best in Neuroscience and AI

Solution

Kill the guesswork.
Your audience, on demand.

More sales

Faster

Accuracy

Real audience data

Chat With Your Audience
Talk with AI viewer profiles based on real audience data to quickly test ideas, gather feedback, and improve your creative work.
Understand Your Brand in the Market
Discover competitors, review their ads, and compare performance across audience groups to see how your brand stacks up and where to improve.
Attention Timeline & Object Detection
See narrative attention maps and object tracking to understand exactly what viewers notice and what they ignore.
Plug Insights Into Your AI Workflows
Send North AI insights straight into GPT and Claude, so your agents can make better, more informed decisions without extra manual work.

UI snippet showing a 12-day streak label and a message with stylized badges indicating two calls, one workout, and one fallback task scheduled for today.

Chat With Your Audience

Talk with AI viewer profiles based on real audience data to quickly test ideas, gather feedback, and improve your creative work.

Minimal calendar interface highlighting Friday the 13th in black and orange text, surrounded by adjacent greyed-out dates in rounded white boxes.

Understand Your Brand in the Market

Discover competitors, review their ads, and compare performance across audience groups to see how your brand stacks up and where to improve.

UI schedule showing time blocks at 7:00 AM for a 30-minute wake-up routine and at 7:30 AM for a 1-hour workout routine, with clean white cards and orange time indicators.

Attention Timeline & Object Detection

See narrative attention maps and object tracking to understand exactly what viewers notice and what they ignore.

Minimal bar chart showing activity levels for Friday, Saturday, and Sunday, with Friday highlighted in orange at 10%, and the other bars in light grey within a rounded white box.

Plug Insights Into Your AI Workflows

Send North AI insights straight into GPT and Claude, so your agents can make better, more informed decisions without extra manual work.

How it works

How Audience Testing Works

AI Simulated

Real Audience

Centered orange rounded square icon with a white butterfly symbol, flanked by two faded grey butterfly icons in a grid layout on a white background.

Upload Your Creative

Upload video files, YouTube links, rough cuts, or animatics at any stage. Define your target audience or let AI discover the best-fit segment.

UI card showing a journaling habit with a checkmark icon, start date of December 2025, and a highlighted 14-day streak with a flame icon on a white rounded background.

AI Simulates Brain Reactions

Neuroscience-trained models predict how your audience responds frame by frame: attention, engagement, emotional response, and cognitive load.

UI card showing a walking habit labeled “10k step walk” with 5200 steps completed, next to a peach-colored button labeled “New habit” and “Apply” with a sparkle icon.

Report in Minutes

Get attention heatmaps, timeline analysis of issues and strengths, audience fit scoring, and optimisation recommendations. Chat with AI personas to understand the “why” behind the results.

AI Simulated

Real Audience

Upload Your Creative

Upload video files, YouTube links, rough cuts, or animatics at any stage. Define your target audience or let AI discover the best-fit segment.

AI Simulates Brain Reactions

Neuroscience-trained models predict how your audience responds frame by frame: attention, engagement, emotional response, and cognitive load.

Report in Minutes

Get attention heatmaps, timeline analysis of issues and strengths, audience fit scoring, and optimisation recommendations. Chat with AI personas to understand the “why” behind the results.

Additional Features

More Than Testing — A Complete Creative Intelligence Platform

More Than Testing —
A Complete Creative Intelligence Platform

Discover Your Audience

Describe your brand. AI discovers 3 target personas with demographics, psychographics, and market sizing. Chat with each persona in first person — ask about their preferences, motivations, and what content resonates.

Spot Trends Before They Peak

Generate Creative Ideas

Create AI Mockups

Scroll to view chat

Discover Your Audience

Spot Trends Before They Peak

Generate Creative Ideas

Create AI Mockups

Scroll to view chat

Who is it for

Built for Your Industry

For Entertainment & Studios

Test trailers, previs, and concepts with real target audiences. Audience response data in under 48 hours.

For Agencies

Win more clients. Prove creative works with audience data before the pitch.

For Agency Partners

Resell audience testing to your clients. White-label reports, volume pricing, dedicated support.

For Gaming

Replace unreliable focus groups with real player response data. Trailers, cinematics, marketing creative.

For Brands

Test video ads with your target audience before launch. Know what works before the media spend.

For Creators

See your retention curve before you upload. Benchmark against top performers in your niche.

Additional Features

Trusted by Institutions.
Built by Industry Veterans.

Currently running pilots with entertainment studios, talent agencies, gaming

companies, and creative agencies across the UK, US, and Asia-Pacific.

Objective Neuroscience

AI models trained on neuroscience data predict how audiences respond at a storytelling level. Validate with real viewers when you're ready. No opinions, no bias. Just brain data.

Media Industry DNA

Our CEO spent 15 years at Sony Pictures, NBC Universal, and Warner Bros — and consulted for Disney. This isn't a tech company learning your industry. We come from it.

Institutional Backing

Backed by Innovate UK, the University of Manchester, and the Alan Turing Institute. Supported by AWS, NVIDIA, and BridgeAI. Investors include Praetura Ventures and SFC Capital. Patent filed.

The video insights generated from North AI are deep and will help us invest in the right ad creative most likely to perform. The fact it balances human insight and AI analysis gives me confidence the data is accurate

Asset Manager, Science-inc

Pricing

See How Your Audience Responds

Upload a video. Get AI-simulated feedback in minutes — or test with real audiences in under 48 hours. Start free, no credit card required.

Start Free

Book a Demo

Award-winning, patent-pending, and backed by the best in Neuroscience and AI

Solution

Kill the guesswork. Your audience, on demand.

Kill the guesswork.Your audience, on demand.

How it works

How Audience Testing Works

How Audience Testing Works

Additional Features

More Than Testing — A Complete Creative Intelligence Platform

More Than Testing — A Complete Creative Intelligence Platform

Who is it for

Built for Your Industry

For Entertainment & Studios

For Agencies

For Agency Partners

For Gaming

For Brands

For Creators

Additional Features

Trusted by Institutions. Built by Industry Veterans.

Trusted by Institutions. Built by Industry Veterans.

Objective Neuroscience

Media Industry DNA

Institutional Backing

Pricing

See How Your Audience Responds

See How Your Audience Responds

Kill the guesswork.
Your audience, on demand.

Kill the guesswork.
Your audience, on demand.

More Than Testing —
A Complete Creative Intelligence Platform

Trusted by Institutions.
Built by Industry Veterans.

Trusted by Institutions.
Built by Industry Veterans.