North AI is co-founded by a group of successful entrepreneurs in the media space (Rishi Kapoor, Lucas Cazelli and Oleh Kurtianyk), who previously founded and exited entertainment tech platform - Paus.tv

We are now on a mission to provide content creators, streamers, distributors and agencies with a true sense of direction (you could say we are giving them their ‘True North’….but True North AI sounded too wordy).

The emergence of generative AI is going to create a flood of new content and creators, with more places to watch and consume than ever before. No one sits in the middle to help people understand what companies should be making, selling or buying…how it should be positioned, what are the target markets and what audiences truly want! That is what we are here to do.

We are backed by Innovate UK - the UK’s innovation agency.